| Are you working longer and taking home
| |
| | The point of this for business owners is
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| less than your staff? Are you working all
| |
| | to understand where the real brain
|
| hours of the day and night and still
| |
| | surgery is in their business. The part of
|
| barely managing to keep your customers
| |
| | their job that is most valuable to the
|
| happy? Are you unable to delegate or
| |
| | business. The part only they can do.
|
| outsource work to give you more time to
| |
| | Examples of brain surgery are: the
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| work on your business? If the answer to
| |
| | marketing of your business, the
|
| any of these questions is yes, maybe its
| |
| | relationships with your key customers, or
|
| time you learnt what Brain Surgeons do.
| |
| | if you are a consultant, the analysis of
|
| Most business owners we talk to believe
| |
| | the problem you have been asked to solve.
|
| almost everything they do in their
| |
| | Not data entry, or possibly even data
|
| business, only they can do. They have
| |
| | collection. And not the bookkeeping. So
|
| learnt from experience if they give work
| |
| | the challenge for business owners is to
|
| to someone else, they mess it up. And
| |
| | identify what part of their role is brain
|
| then they spend twice as long fixing
| |
| | surgery. Theoretically, everything else
|
| things. But this is not what Brain
| |
| | can and should be delegated or
|
| Surgeons do. When they operate on a
| |
| | outsourced.
|
| patient, they are not in charge of the
| |
| | A great theory, but how can you make this
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| theatre- the theatre nurse is. They dont
| |
| | happen in the real world?
|
| open up the patient, or close. They leave
| |
| | Business Systems. When you delegate or
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| that to a junior surgeon. Everything is
| |
| | outsource, you need to document what the
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| prepared for them, and someone else mops
| |
| | person who is doing the work will receive
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| up the blood later. All they do is the
| |
| | and what they will return to you,
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| brain surgery. And some marketing before
| |
| | complete with standards and the form in
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| hand (client needs), and afterwards
| |
| | which they will provide it to you. Then
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| (client satisfaction).
| |
| | all involved need training in the system.
|
| How is this possible?
| |
| | This takes some work, but for a small
|
| Hospitals have very sophisticated
| |
| | investment in your time, the dividends
|
| systems, and everyone is highly trained
| |
| | are huge.
|
| in their use. There are checks and
| |
| | The theatre nurse does not know how to do
|
| counter-checks. Nothing is left to
| |
| | brain surgery, but they know before the
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| chance. And the very expensive surgeon,
| |
| | operation, what equipment the surgeon
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| the most highly trained person in the
| |
| | will need, and when they will need it.
|
| theatre, only does what he or she has
| |
| | They will also know how the theatre and
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| been trained to do. They dont waste their
| |
| | patient are to be prepared. Detailed
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| time doing jobs others can do. In other
| |
| | procedures will have been developed so
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| words they dont spend dollar time on
| |
| | everyone in the theatre will know their
|
| penny jobs. So the brain surgeon only
| |
| | role, and the brain surgeon will have
|
| does the brain surgery, and a bit of
| |
| | optimised his or her time doing what they
|
| marketing.
| |
| | have been specifically trained to do.
|
| This is, of course, a rather simplistic
| |
| | When you know where the brain surgery is
|
| description of a brain surgeons job. And
| |
| | in your business, you will be able to
|
| I hasten to add an apology to any brain
| |
| | leverage your time. You will spend more
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| surgeons reading this if they feel
| |
| | time with your customers, and more time
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| insulted (after all, you never know I
| |
| | working on your business, rather than in
|
| might need their services in the future-
| |
| | it. Ultimately, you will have a business
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| some might argue my need is immediate!)
| |
| | that runs without you.
|
