| If I were to tell you the number of new customers | | | | step-by-step formula, in the writing of your special |
| and leads for your product that you can get from a | | | | report. The meat of your special report lies right |
| simple special report, you would probably not believe | | | | here. Do you have a 3 point method that keeps acne |
| me. If you were to take the time to write a basic | | | | away? If so, you need to write it out in plain |
| easy-to-read document that was no more than 20 | | | | language, but don't give away too much information. |
| pages, you would find that this will produce results in | | | | The only thing that is necessary is for you to tell |
| response than any of your other marketing that | | | | your targeted reader what needs to be done, not |
| you've put into motion. | | | | HOW to do it. |
| You would be chasing people away that are beating | | | | Why? |
| down your door wanting to give you money to hire | | | | You do want them to sign up and hire you out, |
| you out if you were to distribute this special report. | | | | correct? I mean, isn't that the end goal of the special |
| By the way, it is also known as a 'white paper'. | | | | report? It's perfectly alright to be generous with all |
| The great news is this: it's really not brain surgery | | | | kinds of tips and strategic methods they can employ |
| putting this special report together if you know your | | | | that will begin to remedy their pain. When you do |
| product and/or services. And if you are among those | | | | this, you will be seen as someone whom they can |
| who hates to write, there is a simple and fast | | | | trust simply because you're giving away so much |
| solution for you if you follow this outline that will | | | | useful information that can be put to work |
| guide you. All you'd have to do is give an answer to | | | | immediately. |
| some basic questions and presto, your special report, | | | | The "Do-it-yourself-ers" will just love ya! |
| a.k.a,. white paper, can be ready for you to start | | | | Point 5. What kind of evidence do you have that |
| handing out to your prospective customers. It will | | | | your system actually works? |
| work as an automatic sales machine that keeps going | | | | Do you have clients that you've done some work for |
| and going, even while you're sleeping. | | | | that used your formula or system? If so, can they |
| Alright, I'm going to guide you with some questions | | | | share how it has produced tangible results in their |
| that will lead you into creating this special report. Here | | | | lives? Ask them if you can use their story in a |
| it goes: | | | | case-study format. Testimonials are great, however, |
| Point 1. What is the greatest challenge facing your | | | | they work best in sales letters. That said, you can still |
| audience? | | | | plug in a testimonial here and there, but it would |
| The first thing that you want to do in the beginning | | | | serve your special report far better if you treat the |
| of your special report is connect instantly with your | | | | writing of it as would a magazine writer. |
| target audience/reader. They need to know right | | | | In magazine articles, you find that the writer tells you |
| away that you really do know what keeps them up | | | | a story and then gives you some kind of proof. You |
| at night with worry, anxiety, and concerns. | | | | can write your case study in this way: Problem. |
| Get to the very core problems that they are dealing | | | | Action. Result. Present what the problem was that |
| with, but don't just leave it at that. You want to 'feel | | | | your customer had before they hired you out to fix |
| their pain', so to speak, by letting them know that | | | | it. The next step would be for you to illustrate the |
| you genuinely care and that you can empathize with | | | | very action that was taken (of course, feel free to |
| the annoyance they must feel having to carry this | | | | let the reader know how you were a lifesaver!). |
| problem around like an unwanted monkey on a back. | | | | Lastly, give the exact results that were yielded once |
| Point 2. What kind of money leak is this challenge | | | | your client implemented your solution-oriented |
| creating? | | | | system. |
| Be sure to paint a very loud picture of this problem | | | | Point 6. Give a reason why listen to you? |
| as you're creating your special. I know. I know. That | | | | Reinforce your credibility. You can do this several |
| sounds like a rough thing to say. If it's any | | | | ways, such as putting it in a one page bio that has |
| consolation to you, your readers will thank you in the | | | | your credentials or write details of how you got to |
| end. Why? Because you will show them in very plain | | | | be as successful as you are now. Let your targeted |
| language that you hold the key to putting an end to | | | | readers know how you came to put your system |
| their suffering. | | | | together. Did you find it by accident? |
| You do have the solution to their pain, right? Well, | | | | If so, explain it in details. When you follow these |
| since that's the case, don't be shy about letting them | | | | steps, you are cementing your expertise and |
| know it. Your solution could be the very thing that | | | | authority on the subject matter. |
| stops the money leak in their financial lives. Your | | | | Point 7. Okay, now what? |
| answers may put these leaking funds to better use | | | | Whatever you do, don't mess up on this part |
| such as buying a brand new (fill in the blank) that is | | | | because it's the most important of them all in your |
| desperately needed by your target audience. You'll | | | | special report. Your readers ought to be on the edge |
| have to ask yourself what will happen if you don't | | | | of their seats - shaking with great anticipation as to |
| boldly share how it is that you can remedy their | | | | what the next step is - once they get to this part. |
| situation. | | | | They are foaming at the mouth to learn what they |
| Could your solution to their problem be the very thing | | | | need to do. Now, move closer, because you don't |
| that can help them save more time? Are they hurting | | | | want to miss what I'm about to say. Listen up, you |
| their chances of getting a higher paying job without | | | | have your readers right where they need to be. |
| your solution? These are the kinds of questions you | | | | Make them an offer that they can't turn down, a.k.a., |
| need to hold in front of you whenever you're | | | | an irresistible offer, one with a limited time frame to |
| tempted to NOT rub their pain in their faces as you | | | | take you up on what it is that you are selling. |
| write your special reports. | | | | If you've reached this far, guess what? |
| In the end, you're doing your target audience a HUGE | | | | You're done! |
| favor when you put pen to paper and just write. | | | | All you'll have to do at this stage is to go over your |
| Point 3. What is the overall solution here? | | | | special report and strip away any kind of language |
| There are a couple of roads that you can take when | | | | that sounds too technical and stiff. You want to |
| presenting your special report. The first one is this: | | | | write the special report as if speaking to a good pal - |
| paint a very clear image of what the big picture looks | | | | who just happens to be in your target audience - as |
| like before you jump in and start sharing the keys to | | | | if the two of you are sitting on a porch drinking a tall |
| your solution. You want to give them all the things | | | | glass of iced-tea. Be open with your own experience |
| that can be done, all the things that are possible. The | | | | without coming off as sales-y (is that even a word?!), |
| next step is to do a little research on those who | | | | and simply lead your readers to how you can solve |
| have not been successful in applying other solutions | | | | their pain. |
| and then explain the reasons why they fell flat on | | | | Keep in mind the goal of your special report is to |
| their faces. | | | | connect with your prospects in such a way that they |
| What you are doing is very smart, as it will position | | | | feel as if you are a friend of theirs. |
| you as being the ONE who can really help, the ONE | | | | You are building a relationship here so that you can |
| with the REAL solution. | | | | get them to know, like, and trust you, to the point |
| Makes sense, eh? | | | | where they'll feel comfortable buying what it is that |
| Point 4. What is your detail-by-detail remedy to the | | | | they need from YOU and not from one of your |
| problem? | | | | competitors. |
| This is the time for you to give your very own basic, | | | | |