| "Get me a brain surgeon - and make it a cheap one . | | | | strategy is not just inthe hands of an amateur who |
| . | | | | can only help sporadically when it suits them - |
| ." the CEO cried. Not something that sounds wise or | | | | butmore often than not you can't regain control in |
| even survivable is it? | | | | any way and you find that youhave delegated one |
| So why is it that so many serious companies - ones | | | | of the most important parts of your future growth |
| whose owners and employeeswhole future depends | | | | awaywithout much chance of getting it back. |
| on getting the right number of the right customers - | | | | If you must use someone who you know - find out |
| why isit that so many put perhaps the most | | | | how many businesses he or shehas made succeed |
| important part of their future in the handsof a friend | | | | on the Internet. Remember that is very different |
| or relative or of a cheap contractor or freelancer? | | | | from leadingup large corporate projects with huge |
| The problem that arises by not going with a | | | | teams and massive budgets - and rememberthat |
| Professional Web Design Agency isactually quite | | | | that is also very different from just being a |
| similar to the cheap brain surgery parable. The | | | | knowledgeable techie. Thereare just too many skills |
| effects are oftenirrevocable and permanent for the | | | | required in a professional web site for any individualto |
| company, its owners and its employees. Theproblem | | | | do to the right standard. And too many pitfalls that |
| that Professional Web Design Agencies often have | | | | even the highlyintelligent university graduate with |
| to undo is not just asite that loses customers or | | | | years of other technical experience willfall into in the |
| makes them think of the client company as cheap | | | | first couple of years of site making - and the first |
| andunprofessional. That can be reversed. The | | | | dozen orso sites. So those don't count. |
| problem is not just that your site canget banned | | | | If they have the right background ask them how |
| from the search engines or that referrals and | | | | many hours a week they canguarantee to put in full |
| re-orders can be putoff when they see the site. The | | | | time. A crumby web site can be put together in a |
| problem is that if you go for a friend, relativeor even | | | | fewhours. A web site that works correctly and looks |
| a freelancer, your whole future Internet and Web | | | | professional will take severalweeks full time work. |