| Have you have ever read a success psychology | | | | world. Neuroscientists all over the world began |
| book, listened to success psychology tapes or | | | | researching and studying the brain. By the end of the |
| attended a success psychology seminar, and 30 days | | | | 90's, and assisted by technological advances in brain |
| later, or even a day later, didn't get the results it | | | | imaging equipment, neuroscientists were discovering |
| promised? If your answer is "yes" then join the | | | | things about the brain that only a few years earlier |
| crowd. However, don't believe for a second it was | | | | would have been called science fiction. In fact, it is |
| because the program didn't work. If you read Think | | | | said that over 85 percent of what we now know |
| and Grow Rich, if you are an Anthony Robbins fan, | | | | about the brain has been discovered since 1997. Let |
| Zig Ziglar follower or Dr. Brian Tracy and Dr. Wayne | | | | me give you one example. Brain science research has |
| Dyer subscriber or any of the other top success | | | | proven though imaging studies that our thoughts, |
| educators and coaches, I can tell you their stuff has | | | | beliefs, and attitudes, as well as the things we see, |
| worked for millions of people. So why didn't it work | | | | hear, feel, taste, smell, and touch all have biological, |
| for you? | | | | chemical and electrical properties in our brain that can |
| The reason it didn't work for you is really simple, you | | | | be observed and measured. I hope you understood |
| didn't apply it, or you stopped too soon. So why did | | | | that, it means our thoughts and beliefs in the brain |
| you do that? First, let me ask you a question. If you | | | | can be externally qualified and quantified. WOW. That |
| knew the program was guaranteed to work, and | | | | is worth restating, using sophisticated brain imaging |
| you knew the exact date it would start providing the | | | | equipment your thoughts can be seen and measured. |
| results you expected, would you have applied it with | | | | We can now also see that the more you think of a |
| all your focus and persistence, or would you have still | | | | subject, the more "hard wired" it becomes in your |
| stopped? Of course you would not stop, unless your | | | | brain. This neurological network causes the rest of |
| goals were not worth it. The problem is 99 percent | | | | your thoughts and actions to start moving in the |
| of success psychology can't provide the guarantee | | | | direction of that subject. This is the neuroscience |
| that 95 percent of the population needs in order to | | | | behind the statement; "you become what you think |
| be convinced it works. You've already admitted that | | | | of most". |
| if you were given a guaranteed outcome, and a date | | | | Unfortunately, almost all neuroscience research is |
| to expect it, you would have done it. Well the brain | | | | centered around finding cures for brain disorders like |
| science exists today to give you something even | | | | Alzheimer's disease, Parkinson's Disease and other |
| better than a guarantee. This brain science proves | | | | forms of dementias, alcoholism, autism, bipolar |
| beyond any doubt that what the success scientists | | | | disorder, serious brain injury, drug abuse, mood |
| of the 20th century were teaching us is absolutely | | | | disorders, strokes, and schizophrenia just to name a |
| true. How do we know this? | | | | few. However, a large portion of these discoveries |
| In 1988 the National Advisory Council of the National | | | | have a direct link to human peek performance. The |
| Institute of Neurological Disorders and Stoke (NINDS) | | | | good news is that there is a hand full of these new |
| prepared a document called the Decade of the Brain. | | | | breed of success scientists, like myself, that are |
| This report provided solid evidence that many | | | | exploiting these new discoveries to benefit the |
| neurological disorders afflicting a very large number of | | | | personal development community. |
| people could be prevented, cured and or alleviated if | | | | Applying these new neuroscience discoveries has |
| funding was made available for research. At the | | | | created a contemporary science of success called |
| same time the National Advisory Mental Health Council | | | | COPENOLOGY, "the study of cognitive optimum |
| prepared a report titled "Approaching the 21st | | | | performance enabling neuroscience". Though |
| century", it identified 50 important questions about | | | | COPENOLOGY we have identified the neuroscience |
| the brain to be answered in the coming decade. In | | | | behind: |
| response to these reports and others, on July 17, | | | | Goal Setting |
| 1990 the first President Bush through Proclamation | | | | Visualization |
| (6158) declared the 1990's the "Decade of the Brain". | | | | Affirmations |
| The Library of Congress and the National Institute of | | | | Dream Building |
| Mental Health of the National Institutes of Health then | | | | Focusing |
| sponsored a unique program to advance the goals | | | | Using Emotionsand more.... |
| set forth in the proclamation; to enhance public | | | | That's right; we now go beyond psychology to |
| awareness of the benefits to be derived from brain | | | | neuroscience to explain how our brain helps us to |
| research. | | | | succeed or causes us to fail. Applying COPENOLOGY |
| This sparked a massive chain reaction all around the | | | | principles based on pure neuroscience can't fail you. |