| When cold calling there are a couple of speech | | | | catch people's attention-in a positive way. If you |
| factors can alienate you from your prospect. Many | | | | have a foreign accent and it seems to be of |
| salespeople are either not aware of these or, they | | | | benefit-wonderful! Use it. Just be sure people can |
| like to pretend they don't exist. Either way, they | | | | understand you. Also, be cautious when using any |
| WILL affect your selling. | | | | slang terms that "foreigners" may not understand. |
| 2 Speech factors to watch out for when selling. | | | | 2) Speech extremes and impediments - Two |
| 1) Accents - Obviously, if you've spent your entire | | | | examples of extremes are very high voices and very |
| life in one part of the country, it's more than likely | | | | low voices. Speech impediments include stuttering or |
| that you have developed an accent. If you have a | | | | talking with a lisp. Whatever speech issues you have, |
| different accent from the person you're talking to | | | | they can usually be improved or eliminated altogether |
| when cold calling, it can become a negative | | | | either through self-help, by recording and listening to |
| differentiator. If you believe a heavy accent may be | | | | your voice and practicing corrections, or with the |
| holding you back, you can work on it yourself or with | | | | assistance of a speech therapist. |
| a speech therapist. | | | | The most important speech aspects of cold callingo |
| In certain cases, an accent can be a benefit. People | | | | Make sure people can understand you.o Talk without |
| seem to be intrigued with certain foreign accents. | | | | any speech impediments.o Talk without an accent |
| French, British, or Australian accents always seem to | | | | that differs from that of the prospect. |