| How could anything be any simpler! A nice card | | | | wonders. |
| thanking someone. | | | | 5. Turn Downs. Is there anything more powerful than |
| Why don't we all do it? Mostly because we don't | | | | sending a note to someone who did not do business |
| have a system or because it works so well we don't | | | | with you? Remember, our business is all about timing |
| do it anymore. I send them and it has generated | | | | and situations will always change. |
| more good will and annuity sales than ever imagined. | | | | 6. In the news. Don't miss this chance to advance |
| Plus it is easy and cheap to do. Here are some tips | | | | your relationship. Someone in the paper who is your |
| for you"o Always make it handwritten and in card | | | | client, how about a turn down? It only takes a |
| formo Never use a postage machine, always a | | | | second and the benefits are staggering. |
| stampo Put the stamp on slightly crooked, just a | | | | 7. Saw this and thought of you. How about a article |
| littleo Hand-write the card and sign your name so | | | | about something you discussed with a client? Copy |
| they can read ito Avoid the color white on the card, | | | | and forward with your handwritten note, they will |
| try and use softer colors like crème | | | | remember. |
| Who do you send them to? | | | | 8. New Business. Always follow up with a handwritten |
| 1. Nice to meet you. This is an easy way to | | | | note of thanks to the new business department at |
| personalize a new relationship. It shows you cared | | | | the home office. |
| enough to spend a little extra time. | | | | These ideas are not brain surgery; they are just |
| 2. An apology. If you make a mistake a handwritten | | | | good common sense annuity sales practices. By |
| note will go a long way to regain some trust. | | | | taking the extra step and setting aside 15 minutes |
| 3. Referrals. Think of the power of this note to | | | | each day to write these notes will provide you with |
| someone who sends you a referral. It means that | | | | additional sales income ach year. Plus your prospects |
| you cared enough and it reinforces the relationship. | | | | will be more likely to call you the next time they |
| Maybe more referrals to come! | | | | have questions about their investments. |
| 4. Vendors. If you want your business to be | | | | It is a perfect relationship builder that is easy and |
| enhanced at the home office, send someone a | | | | very inexpensive. |
| personal note of thanks. This little trick works | | | | |