| We live in the Information Age. Anything and | | | | People are searching for answers. Obesity rates are |
| everything we want to know is merely a click away. | | | | sky high in this country, with close to two-thirds of |
| No longer do we have to go to a library to search | | | | Americans being considered morbidly obese. Close to |
| their database, or flip through hundreds of pages in | | | | three-fourths of Americans take at least one |
| numerous books to find what we want. | | | | prescription drug a day. Cancer rates are soaring. |
| With that being said, why is it that only about 1% of | | | | Diabetes is becoming a common occurence. Heart |
| chiropractors have a blog? With all the information | | | | disease and high blood pressure seem to be |
| and knowledge we possess about health and | | | | everywhere. |
| wellness, how is it that Web MD is right at the top of | | | | Chiropractic is the gatekeeper to true health and |
| so many search engine findings? | | | | wellness. It is high time people started learning this. |
| Depending on who you talk to, only about 5-7% of | | | | Addressing the cause i.e. vertebral subluxation, bad |
| the United States population sees a chiropractor. If | | | | diet, sedentary lifestyle, and bad sleeping habits are |
| approximately 350 million people live in this country, | | | | what is needed. |
| that comes out to about 17.5-24.5 million people | | | | This country needs less of the symptoms-based |
| currently seeing a chiropractor, and I think that is | | | | approach. It doesn't work. If it did, we would be the |
| being generous. | | | | healthiest country in the world. In actuality, we are |
| The number of chiropractors in this country is | | | | one of the unhealthiest industrialized countries in the |
| approximately 65,000-70,000. With only about 1% of | | | | world, and we consume most of the world's drugs. |
| chiropractors having a blog, that means only about | | | | Creating a blog and learning how to market it |
| 6,500-7,000 DCs have an internet presence. | | | | properly can go a long way into changing a lot of |
| The way I see it, every chiropractor should have an | | | | these mindsets. |
| online presence. Here's why: Our profession has | | | | We, as chiropractors and chiropractic students, have |
| become a muddled pool of confusion. | | | | spent a lot of time, energy, and money into learning |
| Nobody knows what chiropractors do. Are they back | | | | our craft. But it is not enough. The internet is the |
| pain doctors? Headache doctors? Do they do physical | | | | perfect forum for our information. Newspapers and |
| therapy? What's the difference between a | | | | news media are owned by the pharmaceutical |
| chiropractor and a physical therapist? The list goes on | | | | companies. The internet is not. Anyone can post |
| and on. | | | | anything they want. |
| If each chiropractor started up a blog, he or she | | | | Get out and get create that online presence. Millions |
| could tell the chiropractic story online. He or she could | | | | and millions of sick, suffering people need what you |
| get that much needed information out into the web. | | | | know. |