| In 2002 Ale Smidts coined the word | | | | instincts kick in. We buy, he says, out of fear." |
| "neuromarketing." The word "neuro" is in reference to | | | | So how do you tap into this new wave of |
| that mass between our ears and so neuromarketing | | | | marketing? You can start your or Brain Sales business |
| can also be called, Brain Marketing. This is the study | | | | and start offering customer solutions that are based |
| of how your brain feels about a particular product or | | | | on the principles of Neuromarketing. This will help |
| service and research is being conducted using such | | | | your to get involved with what is soon to be one of |
| devices as FMRI (functional magnetic resonance | | | | the hottest trends in marketing and also allow you to |
| imaging) to determine this. However, you do not | | | | be part of a unique niche. |
| have to be a brain surgeon to take advantage of | | | | Since this is certainly a more advanced form of |
| some of the knowledge gained from the research. | | | | marketing, you can charge a lot more money for the |
| There are numerous books now being written on the | | | | service than you could with a typical marketing |
| subject, for example: Neuromarketing: Understanding | | | | strategy. Pick up a few books, visit all of the current |
| the Buy Buttons in Your Customer's Brain by Patrick | | | | business websites offering a similar service and find a |
| Renvoise , Christophe Morin. Here is what they have | | | | market for you to capitalize on. Perhaps you want to |
| to say, "Most purchase decisions are made | | | | offer Neuromarketing for the _______________ |
| subconsciously, in the nether regions of the mind he | | | | fill in the blank with a type of business or market. |
| calls the primal brain, areas where basic fight-or-flight | | | | This is one online business idea to set your sails to. |