| The average personal trainer knows 2-3 ideas for | | | | problem is most personal trainers never take the |
| attracting personal training clients. And typically those | | | | time to get testimonials or before and after pictures |
| ideas are pretty lousy and at best work some of the | | | | from their clients. |
| time. | | | | You're goals should be to get 10-15 testimonials along |
| But after reading this article you'll be armed with | | | | with before and after pictures and use them on your |
| seven of the best, most effective fitness business | | | | website, in your studio, in your marketing postcards, |
| marketing tactics. | | | | flyers, print ads, and anywhere else that you plan to |
| Tactic One: Serve a niche. Specialize. Don't try to be | | | | do fitness business marketing. |
| everything to everyone. When a trainer claims for | | | | Tactic Three: Total risk reversal. Do you believe in |
| service people 8 to 80, really he's just saying that | | | | what you do? Do you believe that you deliver the |
| he's not an expert at anything. | | | | results you promise? If so, then back it up with a |
| See, people want a specialist. If you have heart | | | | guarantee. |
| problems you go to a hart doctor. If you have a | | | | I know what you're thinking; what if the client fails to |
| brain tumor you go to a brain surgeon. If you have | | | | follow your program, right? How can you guarantee |
| money problems you go to a bankruptcy attorney. | | | | results then? Simple, I call it the conditional guarantee. |
| People want to see specialists. So you can serve | | | | But before I tell you about the conditional guarantee, |
| stay-at-home moms, you can serve folks ho have 30 | | | | let me tell you why the risk reversal offer is one of |
| or more pounds to lose, or folks who have 30 or less | | | | the best fitness businesses marketing tactics. |
| pounds to lose, or business executives, you the | | | | See, people are VERY skeptical these days. They |
| youth fitness market, or the folks who want to gain | | | | have been burned time and time again. They want a |
| muscle in record time. | | | | solution but their skepticism won't allow them to |
| And by specializing you'll find that it's easier to find | | | | make the purchase. And that's why a guarantee is so |
| your target market. | | | | powerful at getting you prospects to convert into |
| Tactic Two: Use social proof in ALL your marketing. | | | | paying clients. |
| You can say all that you want about your business | | | | So if you want more clients without wasting your |
| and how awesome you are. But nothing is as | | | | hard earned money on dead end advertising and then |
| powerful and convincing as the words of others. | | | | start with these three proven fitness business |
| Using testimonials, social proof, before and after | | | | marketing tactics that will always work no matter the |
| pictures makes your marketing super effective. The | | | | what. |