| A common mistake for almost all new work at home | | | | going to do "lawn care" then learn all about grasses |
| / home business beginners is the trap of trying to be | | | | and how to manage and care for lawns the best |
| all things to all people. They will take any job, even if | | | | ways possible. Now when you offer lawn care you |
| it not what they set out to do, simply because the | | | | can target upscale markets and be an expert on |
| job pays money. | | | | creating and managing perfect green lawns, with fees |
| It's tough to focus, we know! | | | | to match. |
| We know how tough it is to stick to just one thing in | | | | Narrow your focus to make more money! |
| your new home business because here at we "eat | | | | You may be surprised to learn that making your |
| our own dog food". Everyone works from home and | | | | focus more narrow actually gets you more |
| knows the successes and difficulties you face and | | | | customers. By offering one targeted product or |
| one of the things we have learned for ourselves is | | | | service you can charge higher fees and you attract |
| that you must focus on just *one* thing to be | | | | the customers that are willing to pay for your |
| successful. | | | | expertise. This applies to the online world as well as |
| In the modern world, specialization is the key to | | | | the real world. I'm sure you've seen hundreds of |
| success. If you were chosing a brain surgeon to | | | | those "mini-sites", just one long sales page and |
| operate on you I am sure you'd prefer one that only | | | | nothing else. That's an extreme example of focus - |
| does brain surgery and nothing else! The same applies | | | | not even a site, just one page, one product, it sells |
| to your business. | | | | or it doesn't. |
| If you do just one thing. | | | | You can learn a thing or two from those pages for |
| For example, if you are offering a lawn care service | | | | your real world business and create a laser like focus |
| then specialize in that. It's all too easy to offer tree | | | | on the one thing you excel at, only targetting the |
| trimming, fences, design and many other landscaping | | | | customers that crave your product or service so you |
| services as well. If you're going to offer general | | | | can increase your home business income. |
| landscaping and maintenance then do that. If you're | | | | |