| Back when I first started my online home business I | | | | of time. |
| didn't havea clue concerning how to go about it. I had | | | | Many people fall into the trap of believing that |
| never done any | | | | becausethey are doing business on the Internet, |
| Internet marketing, and didn't know anything about | | | | some of these stepscan either be skipped or they |
| websites orsearch engines or any of that other online | | | | need to overemphasize one areaor another. |
| business stuff...inshort, I was a complete rookie. In | | | | The bottom line regarding an online business is that |
| retrospect, the two majorthings that really helped | | | | you willneed to advertise and you will need to take |
| me was that I refused to be intimidatedand I kept a | | | | care of yourcustomers. |
| realistic perspective (both in terms of initialfinancial | | | | Run your online home business just like a real |
| results and the time frame necessary to | | | | companybecause it is, in fact, a real business and you |
| becomesuccessful). | | | | have a realopportunity to either be successful or to |
| I know from my own years of experience that | | | | fail. The primarydifference between an online business |
| relatively fewbusiness ventures are started on the | | | | and a traditionalbusiness is location (no traditional |
| Internet by people withthe experience, motivation, | | | | "storefront"). Nearlyeverything else is essentially the |
| determination, backing, and supportthat it takes to | | | | same. You have productsand your objective is to sell |
| even have a reasonable chance of success. | | | | those products to people whowant/need your |
| Real online business people are those who work hard, | | | | products. |
| who immersethemselves deeply in marketing and | | | | Remember, building a business takes time, |
| advertising, and who put inlong hours in the beginning | | | | determination,and patience. Far too many people |
| in order to see their Internet-basedbusinesses | | | | seem to think that thetraffic is just going to pour in |
| succeed. | | | | once they have put up theirown website on the |
| Achieving success in an online business is not difficult | | | | Internet. As anyone who has had a websitefor a |
| tocomprehend. There is indeed a learning curve, but | | | | while knows...this simply is not true, but it is oftenthe |
| it's not brainsurgery. The process of learning isn't as | | | | reason people get frustrated and quit. The fact of |
| much the issue as arethe personal traits of | | | | thematter is that you need to diligently promote |
| motivation and determination. | | | | advertise yourwebsite in order for your online home |
| Develop your marketing plan and execute it. There's | | | | based business toflourish and prosper. |
| no magic inthis online home based business stuff. | | | | One of the most important bits of advice that I can |
| We're talking real worldhere. It's not nearly as | | | | pass on toyou is that you must be patient. Most |
| romantic as winning the lottery, yetmany of the | | | | people start their onlinehome business with great |
| thousands of people I have helped to start up | | | | enthusiasm and high expectations. Often,after a few |
| theirhome businesses on the Internet clearly came in | | | | months, they become disappointed and |
| with what I havecome to refer to as the "magic | | | | frustratedbecause they are not already making a |
| lottery" mentality. Many of thosefolks went off to | | | | large amount of money. |
| chase another rainbow after a few months, butsome | | | | These impatient home business entrepreneurs then |
| of them also came to their senses and buckled down | | | | often start tojump from one program to another |
| todevelop very successful home based businesses. | | | | every few months (never allowingthemselves enough |
| Run, don't walk, away from all of those people that | | | | time to succeed at any of them) and, finally,throw up |
| offer you | | | | their hands in frustration and declare that they |
| "shortcuts" or "success secrets" (probably in | | | | justcan't make money online. |
| exchange for someof your money). I mean, if they | | | | Stick with your business and don't give up. Dogged |
| had it all figured out, whywould they sell this "magic | | | | persistence |
| answer" to you for a few bucksinstead of just | | | | (much like the tenacity of a pit bull) is an absolutely |
| keeping it private and then making tons ofmoney for | | | | vital keyto your eventual success. Don't give up |
| themselves? (I'll leave it to you to connect the dots) | | | | when things becomefrustrating and you are not |
| A key point to always keep in mind is that...business | | | | achieving the immediate success youexpected. Give |
| isbusiness. Regardless of whether you are on the | | | | your online home based business sufficient time |
| Internet oroperating a business in a shopping mall. | | | | todevelop and you realize the success you are |
| The samefundamental principles apply to both | | | | seeking. |
| businesses. | | | | There is nothing magical about running an online home |
| 1) You need to have a product, or products, to sell. | | | | basedbusiness. It should be run the same as any |
| 2) You need to advertise to get customers to buy | | | | traditional "bricksand mortar" business and it will |
| yourproducts. | | | | succeed or fail depending onthe time and effort you |
| 3) You need to provide support to your customers | | | | put into it. |
| who buyyour products as a result of your advertising | | | | There are many very ordinary people working at |
| efforts. | | | | home and making avery good living on the Internet, |
| 4) You need to build a loyal customer following, so | | | | will you be the next one? |
| you canmaintain a profitable business over a period | | | | |