| If women make up a significant portion of
| |
| | brain surgery (he's doing very well,
|
| your target market, one of the simplest -
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| | thanks!) which slightly impaired his left
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| and most overlooked - ways to make it
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| | side of his body.
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| easy for them to choose your product is
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| | Now, although we live over live over 800
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| to keep in mind this one characteristic
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| | miles away and visit less than once a
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| that is common among virtually all female
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| | year, Joe played a prominent role in
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| consumers…
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| | Mom's decision making when she shopped
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| When deciding whether or not to purchase
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| | for new sofas and chairs. For her, one of
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| a product or service, virtually all women
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| | the make-or-break factors when buying
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| stop to consider what effect their
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| | furniture was "Will my son-in-law be able
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| purchase will have on those around them.
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| | to sit and stand easily?"
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| Always remember when you're marketing to
| |
| | If making a decision on a sofa based on
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| women, that women are inclusive. Whether
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| | an annual visit from your son-in-law who
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| husbands, parents, sisters, children,
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| | lives 800 miles away isn't
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| friends, bosses and virtually everyone
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| | constituent-driven decision making, I
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| else in their inner circle realize it or
| |
| | don't know what is!
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| not, women think about them as part of
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| | What you need to know about
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| the pre-purchase process.
| |
| | constituent-driven decision making is
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| In their book Don't Think Pink Lisa
| |
| | this: If you fail to address how the
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| Johnson and Andrea Learned describe this
| |
| | benefits of your product or service
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| as constituent-driven decision making.
| |
| | ripple out beyond her personal
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| Will these heels make me taller than
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| | experience, then you're missing a
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| Mike? Is this new flooring going to trip
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| | critical component in your sales message.
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| Mom when she visits? How will changing my
| |
| | After you've fully demonstrated how your
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| investment strategy affect our plans to
| |
| | product or service will make life easier
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| buy Lindsey's car in April? Which week
| |
| | for her, go a little further. Let her
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| will my vacation least impact everyone at
| |
| | know how her loved ones and friends will
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| the office?
| |
| | benefit, even tangentially, after she
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| Women's heads race with questions like
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| | makes her purchase.
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| this constantly.
| |
| | Doing so will help you stand out among
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| My mother is a perfect example, but you
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| | your competition and just may win you a
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| need a little background for this to make
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| | lifelong customer!
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| sense. Back in 1999, my husband Joe had
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| |
|
